Best Practices for Successful SMS Campaigns
In part 1 and part 2 of this three-part series, I shared best practices for attracting and retaining SMS subscribers and how to create text messages your customer will find important and engaging. In this part, I will finish up with best practices for tailoring...
Why Customer Empowerment Is the Key to Great Retention Rates
It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is 10.6%, and digital service subscriptions don’t...
Seven SMS Best-Practices and Tips for Marketers
As with any marketing tactic, there are good, bad, and really bad ways to use SMS (short messaging service), too, for marketing. So here are some expert tips and best-practices to help you avoid pitfalls and guide you on the path to the right...
How to Create High-Converting Content
As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient? There are many ways to improve your content...
Top 10 Social Media Blogs: The 2017 Winners!
Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content...
How to Start a Video Blog
Hi this is Liza here at the YIAH Your Inspiration At Home Leadership Event 2016. Now, can I just get everyone to wave? Over here on that side. Yup. Great. Okay. So we have just finished the presentation talking about video marketing. Why do...
SMS Marketing 101: How to Run a Successful Text Messaging Campaign
Think text message marketing isn’t right for your demographic? Think again! Over 80% of American adults text, which makes it the most common cell phone activity. Unlike social media networks with a range of age in demographics, adults and teenagers are both using text...
Cell Phone Activities
Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls. In our most recent nationally representative survey, we checked in on some of the most popular activities people perform on their cell phones: Texting,...
All digital growth now coming from mobile usage — comScore
A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However, it also makes clear that mobile is now the growth driver, while the desktop is rapidly becoming a “secondary touch point”...
Get Great ROI with Push Notifications
In my post on why SMS is a compelling marketing channel, I offered 10 stats that should convince any marketer who isn’t using SMS yet to get started ASAP. If you’re convinced SMS is as great as I think it is, then the following...