6 Leadership Styles for Growing a Thriving Organization
At the risk of placing substance over style, all leaders must understand this simple truth: style does matter. It’s not about matching your belt to your shoes, or accessorizing appropriately for the occasion, but rather understanding the way you go about leading. Allen rose through the...
Best Practices for Successful SMS Campaigns
In part 1 and part 2 of this three-part series, I shared best practices for attracting and retaining SMS subscribers and how to create text messages your customer will find important and engaging. In this part, I will finish up with best practices for tailoring...
Why Customer Empowerment Is the Key to Great Retention Rates
It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is 10.6%, and digital service subscriptions don’t...
Seven SMS Best-Practices and Tips for Marketers
As with any marketing tactic, there are good, bad, and really bad ways to use SMS (short messaging service), too, for marketing. So here are some expert tips and best-practices to help you avoid pitfalls and guide you on the path to the right...
How to Create High-Converting Content
As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient? There are many ways to improve your content...
Facebook now has more than 5 million monthly advertisers
Over the past year or so, Facebook has attracted a million new advertisers roughly every six months. Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any,...
Consumers Aren’t Looking to Buy From Brands That Are “Cool” on Social
Plenty of brands are doubling down on social snark and reaping the benefits of increased media visibility. But does this behavior correlate to sales? To understand how brand personality impacts purchasing decisions, Sprout Social surveyed 1,000 consumers on which traits they want brands to...
5 ways to monetize your social media followings
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook or Twitter. tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people...
3 Myths About Why Offline Businesses Shouldn’t Be Online
Imagine how many brands and businesses there are in the world today. Now think about your local neighborhood and how many of them are or aren’t online. It’s actually quite amazing when you think about it… some businesses and brands still haven’t made the...
Top 10 Social Media Blogs: The 2017 Winners!
Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content...