Why Customer Empowerment Is the Key to Great Retention Rates
It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is 10.6%, and digital service subscriptions don’t...
How to Create High-Converting Content
As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient? There are many ways to improve your content...
Facebook now has more than 5 million monthly advertisers
Over the past year or so, Facebook has attracted a million new advertisers roughly every six months. Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any,...
Consumers Aren’t Looking to Buy From Brands That Are “Cool” on Social
Plenty of brands are doubling down on social snark and reaping the benefits of increased media visibility. But does this behavior correlate to sales? To understand how brand personality impacts purchasing decisions, Sprout Social surveyed 1,000 consumers on which traits they want brands to...
5 ways to monetize your social media followings
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook or Twitter. tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people...
Top 10 Social Media Blogs: The 2017 Winners!
Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content...
How to Start a Video Blog
Hi this is Liza here at the YIAH Your Inspiration At Home Leadership Event 2016. Now, can I just get everyone to wave? Over here on that side. Yup. Great. Okay. So we have just finished the presentation talking about video marketing. Why do...