Facebook now has more than 5 million monthly advertisers

Over the past year or so, Facebook has attracted a million new advertisers roughly every six months. Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any,...

Consumers Aren’t Looking to Buy From Brands That Are “Cool” on Social

Plenty of brands are doubling down on social snark and reaping the benefits of increased media visibility. But does this behavior correlate to sales? To understand how brand personality impacts purchasing decisions, Sprout Social surveyed 1,000 consumers on which traits they want brands to...

5 ways to monetize your social media followings

Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook or Twitter. tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people...